Creative Direction & Campaigns
Big ideas, bold visuals, and scroll-stopping magic.
These are some real-time campaigns I’ve crafted, each rooted in my creative ethos.
Dear Skin
Skincare & Personal Care
Blending Ayurvedic wisdom with Scandinavian minimalism, this skincare brand is where ancient rituals meet modern botanical science.
​
With special focus on Indian skin and all its wonderful colours, shades and textures, Dear Skin focussed on highlighting that different is beautiful.
AS in Wonderland
Fashion & Accessories
A fun twist on the whimsical classic 'Alice in Wonderland,' AS in Wonderland plays on the brand's initials, a namesake of the founder.
​
A December-January campaign, the concept of a winter wonderland tied together with the adventures of ever-ethereal Alice.
Amore The Merrier
Food & Beverage
For the first-time launch of this Italian restaurant, I brought to life the Italian word for 'love,' with the inherently Indian concept of 'large, warm family gatherings.'
With Amore The Merrier, we celebrate family as the heart of everything.
Her Royal Highness
Food & Beverage
With a creative twist on the word 'royal' (part of the restaurant's name), the #HerRoyalHighness campaign sets out to showcase the strength and softness that define every woman.
Whether a mother, a daughter, a colleague, or a friend, every woman is royalty in her own way.
​
Welcome to the Cuminity
Home Goods
“Welcome to the Cuminity” was a creative twist on the name of the brand itself which included the word cumin, a familiar spice in comforting, home-cooked meals.
The campaign aimed to create a community (or 'cuminity' if I may) of people seeking healthier alternatives without losing the heart of traditional cooking. The idea also included an Instagram community/chat for like-minded people, with potential to expand into a podcastfor deeper conversations on mindful cooking. This idea was my brainchild, designed to turn a brand into a feeling, one truly embraced by the client.
Lucky in Love
Gaming & Entertainment
For the month of love in February, we blended the thrill of casino gaming with Valentine’s Day through a “Lucky in Love”campaign.
​
To share the love on social media, we introduced Love Cards; playing cards featuring sweet love quotes— an idea I had to add a thoughtful touch to the celebration. A little creativity, a touch of romance, and just the right amount of luck— that’s my kind of winning hand!
