Résumé
Work
Experience
2019 - Present
(A virtual styling blog, the first of its kind, forged out of my interest in fashion and marketing.)
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Independently responsible for the entire lifecycle of campaigns from the formulation of the digital strategy, content creation, follower engagement, and engagement with other accounts
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Research and collaborations with influencers and brands to maximise content reach and profitability
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Organically built a thriving presence with 30K+ active followers, achieved entirely through content strategies, influencer partnerships, and engagement tactics.
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Introduced innovative content buckets like ‘Handbag With a View’, designed to encourage community participationand showcase organic content in an engaging way.
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To further boost interaction, I incorporated polls, and interactive games, creating opportunities for followers to connect, share opinions, and feel more involved with the brand.
Social Media Associate - Brand Talk India
November 2024 -
Present
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Managed social media presence and account operations for multiple brands across diverse industries, including F&B, fashion, personal care, and home goods. This involved curating tailored content, developing engaging campaigns, and ensuring each brand’s unique voice and identity shone through.
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Curated compelling creative direction in partnership with designers to produce visually striking content, reflecting the each brand's unique story. See examples of my creative work here.
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Conducted street interviews for a cookware brand, generating 4,000+ views, showcasing creative storytelling that resonated with the target audience.
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Strategised and executed social media campaigns for a grains brand, achieving a 49% follower increase (over 2,000 new followers in just 50 days) and boosting interactions by 41% since taking over the account.
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Collaborated closely with the Senior Social Media Manager & Director to develop impactful campaigns, including strategy and content creation driving engagement in the especially competitive F&B market.
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Led organic content shoots across diverse industries such as fashion, F&B, and beauty, producing high-quality visuals.
December 2022-
January 2023
(A feminine pret brand that redefines elegance, effortlessness, and comfort, tailored exclusively for the modern woman.)
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Worked under the founder and the PR manager to create an effective way of attracting the right audience, consistent with brand image and identity
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Curated mood boards and styled multiple photoshoots for the brand’s new collection, ensuring a cohesive visual narrative
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Helped ideate online styling service for the brand
October 2021 - February 2022
August 2021- November 2021
2019-2020
(Canada-based full-service accounting firm providing CFO, tax, and accounting services for growing businesses.)
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Work towards creating interesting, engaging, and shareable social media content for digital consumption
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Work directly under the founders, partners, and Marketing Manager
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The goal was to gain traction that enhances our clientele, by leveraging various social media platforms
(A grassroots not-for-profit that aims to uplift marginalised communities of rural India.)
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Worked under the Communication and Outreach Manager
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Responsible for content creation, outreach programs for fundraising, spreading brand awareness, and increasing genuine engagement
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Worked on promoting photography contest on social media that boosted total entries from 47 to 2500+
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Helped in the onboarding process of a new batch of interns
(A local sustainable luxury clothing brand aimed at reviving local Indian art forms.)
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Part of the research, strategy, and content team
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Worked on social media along with an external consultant
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It is in the process of rebranding after the Covid-19 Pandemic when we decided to take some time to reformulate
Education
2023-2024
2022-2023
2018-2021
2016-2018
2014-2016
Trinity College Dublin |
Master's Degree in Digital Marketing Strategy
Panjab University |
Post Graduate Diploma in Advertising & PR
GPA: 2.9/4
Panjab University |
Bachelor's Degree in English
GPA: 2.88/4
Vivek High School |
Higher Secondary Certificate (HSC) 12th Class
GPA: 3.48/4
Sacred Heart Senior Secondary School |
Secondary School Certificate (SSC) 10th Class
GPA: 3.7/4
Skills
& Expertise
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Proficient in Microsoft Office: MS Word, MS Excel, MS PowerPoint
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Social Media Platforms: Instagram, Facebook, LinkedIn, Tumblr
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Language skills: Hindi (native), English (C2), French (A1)
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Advance level writing skills
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Editing apps: Canva, InShot, PicsArt, VSCO
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Adept at online research, blogging, content conceptualisation, content creation
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Beginner level: SPSS, Emplifi